A successful boutique accounting practice had merged with a major firm, to gain benefits of scale and network for partners and additional complementary services for clients. After several years in business together it became clear that the culture fit, and direction of the new firm wasn’t aligned to the values of the original practice team. They decided to leave and re-create the firm they believed in.
To re-invent the ‘spirit’ of the original firm the partners needed a brand that expressed their values and differentiated mind-set in a commoditised market. Workshops quickly revealed a level of client centricity that was unusually strong and valued above all by both staff and clients. This clarity drove brand strategy, positioning, name development and resulted in a fresh engaging image.
Research | Brand architecture | Strategy | Name discovery | Visual identity design & creative development | Brand guidelines | Customer journey mapping & experience design | Rich media creative & production | Copywriting | Content creation | Website design | Prospectus and Engagement documents | Signage and way-finding | Interior schematic design | All forms of business operations collateral