Decision Matters.

Decision Matters is a new challenger business in the financial services/advice sector that shifts the power (information, control, knowledge) from the advisors and ‘experts’ to the consumer. 

Brandd was tasked with building an innovative consumer brand with a product suite that will appeal to the mindset of an aspirational consumer rather than a determined demographic.

Research | Brand architecture | Strategy | Visual identity design & creative development | Brand guidelines | Customer journey mapping & experience design | Rich media creative & production | Content creation | Website design | Brand collateral | Market engagement material | Display posters