PRP Diagnostic Imaging

Even for one of Australia’s leading medical imaging businesses, PRP found it difficult to differentiate itself in a challenging market. Brandd’s task was to establish how PRP can own a stronger value proposition and clearly stand out by examining its brand in marketing and communications and then aligning these channels with an already strong face-to-face presence. 

The process required a deep-dive into two distinctively different core customers’ needs, and how they respond to ways of being communicated to based on those needs. The different approaches were then intertwined to create one united visual and verbal language. With the only key differing factors being colour and specific technical content.

Research | Brand architecture | Strategy | Visual identity design & creative development | Brand guidelines | Customer journey mapping & experience design | Rich media creative & production | Copywriting | Content creation | Website design  | Prospectus and Engagement documents | Signage and way-finding | Interior schematic design | All forms of business operations collateral

“It certainly has been a whirlwind of a journey and I appreciate the speed and challenges we have faced. Thank you to all of the team at Brandd who worked tirelessly to pull this together. We have had a great response across the business.”
Sharon Hinchley
Chief Operating Officer, PRP Diagnostic Imaging