Limbic Digital Media is a successful niche business with a highly specific target audience of medical specialists and major pharmaceutical companies, delivering insight and engagement on a range of platforms. As the business has grown, becoming increasingly sophisticated in its audience engagement, and expanding to new geographies, the brand must evolve and refocus its image and message.
Brandd repositioned The Limbic brand to reflect the core strengths of trust, specialist expertise and partnership. We developed a new brand narrative and compelling, competitive reason to choose. We energised and modernised the brand with crisp engaging messaging and a new bold visual language, and created a brand toolkit to ensure consistency of communications across all touch-points.
Research | Brand architecture | Strategy | Visual identity design & creative development | Brand guidelines | Customer journey mapping & experience design | Copywriting | Content creation