Partners in a successful accounting and taxation firm decided to separate from the group brand, and build a niche practice that would combine the best of personal advice and trusted advisor relationships with forward thinking business practices.
The creative task was to position the firm, with a name and brand that would differentiate, capturing the speed, proactivity and client-focused approach that stands out from competitors in the sector.

We developed the brand name Cadenze to reflect the pace, momentum and the ‘we’re right there with you’ mindset of the partners and their team. The Visual Identity is about rhythm and partnership, with a reference to the role of technology through best practices, virtual CFO and associated services. The colour palette was carefully chosen for its strength and clarity. The highly distinctive marque lends itself to modern crisp applications.

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