Working closely with Sydney advertising agency Jack Watts Currie (JWC) Jamie led a major brand refresh for nudie that culminated in the design and implementation of the new ‘nudie creators of good’ brand.
This revitalisation of Australia’s favourite juice company’s brand not only introduced new nudie sub-brands and packaging into supermarkets and stores everywhere, but also provided the opportunity to examine nudie’s entire brand message and develop innovative ways to reach nudie lovers across Australia.
New characters were developed, colour palettes standardised, and super-friendly and colloquial language emphasised in copy styling. Evolving the brand’s graphic language to create consistency and rationalise the product lines ensured ease of consumer identification and strong on-shelf recognition.
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