PRP Diagnostic Imaging
Even for one of Australia’s leading medical imaging businesses, PRP found it difficult to differentiate itself in a challenging market. Brandd’s task was to establish how PRP can own a stronger value proposition and clearly stand out by examining its brand in marketing and communications and then aligning these channels with an already strong face-to-face presence.
The process required a deep-dive into two distinctively different core customers’ needs, and how they respond to ways of being communicated to based on those needs. The different approaches were then intertwined to create one united visual and verbal language. With the only key differing factors being colour and specific technical content.