SplitPay is a new entrant into the fast growing global FinTech market. Australian expertise and experience in the payments sector gave this start-up an edge in service design and user experience, and the strategic decision was made to launch in the UK where regulatory environment and market size provided an early stage business advantage.
The task was to create a brand that positions Splitpay to merchants and consumers as a credible global player with a clear, valuable point of difference. Our insight-led creative strategy defined the market segment where Splitpay could compete successfully.
The CEO went to meet key partners in the UK with a fully articulated brand, value proposition and market strategy and soft launch kit including presentation materials, animation and product demo.